Improving Benefits Communication and Engagement


As an HR or benefits pro, you want to fight the problems of poor healthcare decisions, low employee satisfaction, and reduced utilization.

The bad news? A whopping 96% of employees can’t define the most common health insurance terms.

Clearly, yesterday’s communication methods aren’t moving the needle. It is possible to drive benefits engagement–if you’re willing to abandon those annual open enrollment Q&A sessions or PDF benefits booklets for forward-thinking communications that truly engage.

This guide will help you:

  • Discover the latest trends in benefits engagement
  • Simplify your writing with three simple tools
  • Use surprising delivery methods to increase benefits awareness
  • Learn data-driven methods you can use to test your message