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Why CHROs need to lead gen AI business strategy

Jill Barthhttps://hrexecutive.com/
Jill Barth is HR Tech Editor of Human Resource Executive. She is an award-winning journalist with bylines in Forbes, USA Today and other international publications. With a background in communications, media, B2B ecommerce and the workplace, she also served as a consultant with Gallagher Benefit Services for nearly a decade. Reach out at [email protected].

There’s been so much talk about how generative AI will fit into the workplace—and many analysts and HR leaders predict that CHROs will be the ones to activate the best parts of this technology.

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Sure, artificial intelligence seems like a hunk of stuff that would logically land on the IT leader’s desk, but it turns out that generative AI has such long tentacles that the best team to handle it is one that touches every aspect of the business to bring together both people and tech solutions. (Looking at you, HR.) In fact, the Institute for Corporate Productivity (i4cp) predicts that in 2024, high-performance organizations will increase HR involvement in AI strategy.

Research demonstrates that in many organizations, every department will rely on generative AI and that the most effective companies will have a strategy directly connected to business goals. Consider this:

  • Gartner recently predicted that by 2026, “80% of large enterprise finance teams will rely on internally managed and owned generative AI platforms trained with proprietary business data.”
  • Deloitte found that “organizations that adapted their workflows to AI were 36% more likely to achieve the desired outcomes from their AI projects.”
  • McKinsey and Co. expects that “an additional 12 million occupational transitions may be needed by 2030” and that the US will need “workforce development on a far larger scale” than it has today.

Everyone will need HR leaders’ help more than ever. Don’t be surprised if this is one of the busiest and most thoughtful years for your team yet. Keep this quote from Walter Payton in mind: “When you’re good at something, you’ll tell everyone. When you’re great at something, they’ll tell you.”

HR tech in action 

While not exactly pinned to human resources, algorithms are buzzing behind every screen. A new book by Kyle Chayka, Filterworld: How Algorithms Flattened Culture, examines the impact of this unseen force. (If you just bought holiday gifts for a pre-teen girl, you get it. Two words: Stanley tumblers.)

Communication teams are using AI technology to test out messages and narratives by training generative bots to respond as specific personas. This can help determine how an audience will react before making a splash with real stakeholders.

Ever thought of pulling in ChatGPT to reduce potential layoffs? Deloitte is talking about using generative AI responses to help shift redundant employees to other parts of the business where their skills can be useful.

More on HR tech from HRE

Nearly two out of three surveyed business leaders envision difficulty attracting talent that aligns with their organizational needs in 2024. Learn how they’ll manage.

People crave consumer-grade tools. Could 2024 be the year that workplace functions start to look more like the apps people love to use in their daily lives?

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Analysts say it’s time to cultivate an entire workforce with AI readiness. Organizations that lead the pack will advance by hiring, teaching or developing AI skills.

Learn more about what’s going on in HR technology at HRE‘s HR Tech Virtual Conference, a free, online event taking place Feb. 27-29. See the keynote speakers and register here.