Financial wellness programs during coronavirus

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Financial wellness and education “is all the more important in this moment,” says Edward Gottfried, group product manager for Betterment, a retirement provider that works with 500 employer clients.

Programs that encourage and help employees budget, save and create an emergency fund should “absolutely” be promoted in these times as employees deal with financial challenges that may arise due to the pandemic: loss of a job in the family, higher medical bills, money lost in the volatile stock market and so on. Providing resources may help encourage smart behaviors and ease’ financial stress.

“Financial preparedness isn’t just about retirement; it’s also about your ability to face down unexpected challenges or unexpected expenses in a shorter time horizon,” Gottfried says. “Employers need to think about this.”

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Kathryn Mayer
Kathryn Mayer is HRE’s former benefits editor and chair of the Health & Benefits Leadership Conference. She has covered benefits for the better part of a decade, and her stories have won multiple awards, including a Jesse H. Neal Award and honors from the American Society of Business Publication Editors and the National Federation of Press Women. She holds bachelor’s and master’s degrees from the University of Denver.