Human Resource Executive®, the premier global media company covering strategic HR issues since 1987, and its associated technology event, the HR Technology Conference & Exposition® in Las Vegas, have rebranded to HR Executive™ and HR Tech™, respectively, the Arc network announced today.
“For nearly 40 years, HR Executive has stood at the forefront of the human resources industry, addressing the advancements, challenges and evolution of the profession,” said Rebecca McKenna, senior vice president of the network’s HR portfolio. “Likewise, our long-running HR Tech events have united our community and acted as a launchpad for the latest technology innovations supporting HR and the workforce.
“Together,” she added, “our brand evolution represents the complementary nature of our coverage and events—one organization that serves the global market.”
The announcement comes as HR Executive continues to grow, serving a diverse and engaged community of more than 175,000 subscribers through its news, content, analysis and events. As part of the brand evolution, HR Executive’s other associated events have also been renamed: HR Technology Europe in Amsterdam is now HR Tech Europe and the HR Tech Festival Asia in Singapore is now HR Tech Asia, which is supported by HR Executive’s sister publication, HRM Asia.
“Between the popularity of our Las Vegas conference, a successful launch earlier this year in Amsterdam and a stellar event in Singapore, interest in HR tech is increasing exponentially,” said Katherine Childress, vice president of events for Arc’s HR portfolio. “With HR Executive as the foundation of our success, this felt like the right moment to reintroduce ourselves and solidify our standing as the market-leading event series.”
McKenna agreed that the brand evolution aligns with the organization’s goals, adding that more announcements will be coming soon.
“Having joined the Arc network in 2022,” she said, “the newly updated HR Executive and HR Tech directly reflect our parent organization’s mission: connecting people to people and people to solutions.”
