HR plays an important role in helping companies to create their business strategy. It does this by making sure the goals of the business are matched to those of its workers. HR is in charge of making and enforcing policies that guide the company in the right direction. It also helps to create a strong image of the employer, via engaging with employees and addressing their needs.

Conrad Riddle of Aimbridge Hospitality, one of this year's HR's Rising Stars, is bringing an analytical mindset to the profession.

This action marks the latest signal of employee dissatisfaction over mandatory return-to-office policies that are sweeping the nation.