What’s your 2021 benefits strategy?

By: | June 16, 2020 • 2 min read
Kathryn Mayer is HRE’s benefits editor and chair of the Health & Benefits Leadership Conference. She has covered benefits for the better part of a decade, and her stories have won multiple awards, including a Jesse H. Neal Award and honors from the American Society of Business Publication Editors and the National Federation of Press Women. She holds bachelor’s and master’s degrees from the University of Denver. She can be reached at kmayer@lrp.com.

It’s a new era for HR and benefits leaders.

Calling it unprecedented barely does justice to our new environment. I think we all can agree the world, healthcare, our work—and, of course, employee benefits and wellbeing—are completely changed by the coronavirus pandemic. And I want to know how you’re handling it for your employees—and what lessons you think will last beyond the crisis.


Coronavirus forced HRE to cancel its 2020 Health and Benefits Leadership Conference, which was slated for April. And while I’m glad we have been able to share some of these sessions and topics via webinar—and through our many benefits stories on HRE—I’m sad to have missed the opportunity to gather with benefits and HR professionals, learning insights about the latest benefits trends and hearing from thought leaders.

I’m already looking forward to next April in Las Vegas, when we will hold our 2021 Health and Benefits Leadership Conference. But I also know the conference will look much different than what we had planned in 2020. Gone is the hot economy and low unemployment rate that drove a number of creative and enviable benefits. Though benefits were one of the key ways for employers to retain and recruit top talent, the coronavirus pandemic is showing the importance of benefits in another, and maybe even more genuine way—just how vital they are to helping employees during times of crisis.

Related:8 benefits employers should zero in on during the COVID-19 pandemic

So how are you relying on benefits during trying times? What new benefits have you rolled out and why? How are you looking to improve the wellbeing of your workers? What’s important to you and your employees? How do you compete with financial priorities?

Related: Benefits and the pandemic: Are you stepping up?


These are some of the questions I would love to know the answers to—and invite you to submit to speak about at next year’s Health and Benefits Leadership Conference. Our call for speaker proposals is open on our HBLC site until July 15, and I’m excited for you to tell me what topics you are excited to share with your peers.

We’re looking for employers that are doing innovative things, solving big challenges and committed to helping employees in trying times—and are willing to share their strategies, successes, challenges and lessons learned. We are also looking for vendors and consultants to present along with employer clients.

I’d love to hear from you. Please consider submitting here.

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