HRE’s number of the day: communication

This is how many employers are frequently sharing information about their responses to COVID-19—and what that means for HR leaders.
By: | April 10, 2020 • 2 min read


In its latest survey on employer responses to the coronavirus pandemic, WorldatWork polled more than 1,500 total rewards and HR professionals across a range of industries, finding increased communication with employees is common. According to the survey, 67% of respondents are sending out communication related to the virus and its impact on their organizations every few days, if not daily. That level of information-sharing is vital considering the changes WorldatWork found employers are grappling with: About one-fourth have instituted layoffs, while nearly 40% have furloughed employees.

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What it means to HR leaders

Increased communication with employees—whether formal or informal—can help workers, many of whom are dealing with added anxieties of working from home: The survey also found a 415% increase in the percentage of employees who are now working remotely, both part- and full-time.

“The need for human connection hasn’t diminished because of the pandemic; in fact, it has intensified,” says Scott Cawood, president and CEO of WorldatWork. “Frequent communication offers a unique opportunity for balance and assurance as organizations and their people work through an unprecedented time.”

Jen Colletta is managing editor at HRE. She earned bachelor's and master's degrees in writing from La Salle University in Philadelphia and spent 10 years as a newspaper reporter and editor before joining HRE. She can be reached at hreletters@lrp.com.