Top HR Product: Amplify VMS

Human Resource Executive®’s Top HR Products contest spotlights 10 of the most innovative new solutions on the market that are helping business leaders meet the ever-evolving HR needs of their organizations.

Here’s one of this year’s winners:

Amplify VMS


What It Is: Amplify is a one-stop shop for recruitment videos. As video gains traction in the recruiting space, Amplify aims to help organizations streamline processes for creating, sharing, distributing and cataloguing videos. It is the only solution of its kind that allows clients to both upload existing content and create their own on the platform–and is also the only that does not rely on an app. Unlike YouTube hosting–where videos can be sidetracked by advertising and other obstacles–Amplify hosts the content, which can be pushed through the creation, approval and distribution processes in just minutes.

Why We Like It: Simple and quick are hallmarks of this product. When any type of recruiting video is needed, recruiters can upload an existing video directly to the platform or invite an employee to record one with a simple email request. With a single click, the employee uses a personal recording device to craft recruitment videos that they input directly into the system. The videos do not save on the user’s computer or phone–cutting down on disparate processes and privacy concerns. The system enables assigning supervisors to approve or decline the content–which can be a prime opportunity to work with recruiters on brand education–and, if approved, the video can be pushed directly to linked social-media accounts or generated into a link for email distribution. Without needing much technical prowess or time investment, recruiters can kickstart the hiring process, all while conveying a truer taste of the organization’s culture than may be available in a written job summary. Additionally, content–both created in the system and inputted from other locations–is searchable and taggable on the back end, which can be a treasure trove for organizations looking to delve more deeply into video recruiting.

See the full list of winners here.