LRP Publications, publishers of Human Resource Executive® and the producer of the HR Technology Conference and Exposition®, and spring Messe Management, producers of Zukunft Personal, announced yesterday the formation of the HR Global Alliance.
Under the new partnership, LRP and spring Messe Management will leverage their combined 40 years of experience producing HR program content and expositions to help vendors extend their reach into new global markets, assisting them in their efforts to cultivate new business relationships and launch effective marketing initiatives.
The alliance will also provide these vendors with fresh insights on the competitive landscape and strategies for successfully entering and marketing in new regions.
“It’s clear this alliance will fast track and transform the way HR-technology service providers expand internationally,” says LRP Publications President Kenneth Kahn, adding that it’s a “game-changing comprehensive offering” that combines LRP’s community of more than 20,000 professionals from its U.S. and Asia events with Zukunft Personal’s strong network of 25,000 professionals from across Europe, primarily in Germany and Austria.
Ralf Hocke, CEO of spring Messe Management, says the alliance enables Zukunft Personal to build “a strong bridge across the Atlantic,” adding that it will support exhibitors in their efforts to successfully enter the U.S. market and expand their international client base.
Zukunft Personal brings together the world’s leading vendors and features more than 450 interactive presentations that are led by HR visionaries such as Gary Kildare, Tammy Erickson, Dan Price and Nell Watson.
Zukunft Personal will be held on Sept. 11 through 13 in Cologne, Germany, while the HR Tech Conference will be held Sept. 11 through 14 in Las Vegas.
The announcement comes of the heels of HRE’s acquisition last week of HRM Asia, which produces a magazine and events for the Asian marketplace.