Katie Rooney, Chief Financial Officer, Maven Clinic

Rachel Winokur, Founder & CEO, TailorCare

Lindsay Bower, Senior Consultant, Mercer

Sponsored by:

Description:

The women's and family health benefits market has grown increasingly difficult to navigate with confidence. Employers have been told they have to accept trade-offs: lower costs or better care, technology or human expertise, global scale or local support. In a market crowded with vendors making similar promises, these compromises have come to feel inevitable—a necessary cost of doing business in an increasingly complex benefits landscape.

But leading employers are taking a different approach. They're moving beyond surface-level comparisons and evaluating benefits through the lens of clinical outcomes, total cost of care, and long-term workforce impact. When benefits are built around clinical management and integrated care—connecting fertility, maternity, parenting and midlife support across the entire lifecycle—the trade-offs disappear.

In this panel, Maven Clinic Board Member Rachel Winokur, Maven CFO Katie Rooney, and Mercer Senior Principal Lindsay Bower come together to cut through the noise and help employers evaluate the market more clearly. Drawing on perspectives from investment, operations, and benefits consulting, they'll unpack why certain assumptions persist, what separates outcomes-driven models from coverage-only benefits, and what sophisticated buyers are asking vendors today.

You'll learn:

• Why the trade-offs employers face reflect vendor limitations, not the limits of what's possible
• How to evaluate women's and family health benefits through the lens of total cost of care rather than program cost alone
• What sophisticated benefits buyers are asking vendors—and which answers should raise red flags
• A framework for selecting a benefits partner that delivers measurable clinical and business outcomes