Harnessing Time’s Up

Can Time's Up, the new Hollywood-based initiative aiming to end sexual harassment, help women who work outside the entertainment industry?
By: | January 31, 2018 • 4 min read
Topics: Employment Law
Time's Up

The Time’s Up initiative may have recently blossomed due to support from Hollywood’s leading ladies, but its roots are bound up with a far less glamorous industry.

The nascent movement was inspired by an open letter published last fall from Alianza Nacional de Campesinas, an organization composed of current and former female farm workers. The letter, addressed to the women of Hollywood, shared workers’ #metoo stories and identified the common thread that links women and minorities in all industries: a culture of pervasive sexual harassment.

While the initiative’s message has largely been well-received, many employers may feel like this level of publicity around harassment is a threat to a company’s brand or reputation, says Laura Palumbo, communications director at the National Sexual Violence Resource Center, a nonprofit organization that translates research and trends in sexual-assault prevention into best practices.


But that type of thinking needs to be re-framed, she says.

“I encourage company leaders to understand that engaging in this movement is an opportunity to be a brand ambassador,” says Palumbo, “demonstrating to all employees that this moment is being acknowledged and that any harassment claims will be addressed and handled appropriately.”

And HR leaders are in the best position in an organization to harness this movement and re-frame the conversation around sexual harassment and accountability, says Hina Shah, an associate professor of law and the director of the Women’s Employment Right’s Center at Golden Gate University’s School of Law in San Francisco.

“What’s most shocking isn’t the prevalence of sexual harassment, but how often it’s enabled and perpetuated throughout an organization by the systems and structures in that workplace,” she says. “Too often, HR leaders look at sexual harassment through a legal-liability lens, but it’s important to broaden the role of HR to facilitate deeper understanding of how to eliminate discrimination and bias in the workplace.”

But the issue of sexual harassment often extends far beyond HR’s reach, says Cynthia Shapiro, a former HR executive who is now a consultant and author of Corporate Confidential.

“The problem is in the policies and precedents set at the top,” she says. “HR professionals are limited in how they can handle certain situations.”

Many executives often feel that HR exists to protect the business, Shapiro says. “Sure, [HR] can also help employees, but only if the employee’s interest runs in the same direction of the employer’s.”

Time’s Up may be the tool that HR leaders have been searching for, she says, because they can harness its momentum to protect the business while also protecting employees.

“If you’re an HR person working at a company that’s been sweeping something under the rug and your hands have been tied, this is a great time for you to say to the offenders, or leadership, that it’s too dangerous to continue with this behavior,” she says. “This moment in time puts HR leadership in a unique position to help protect an organization and its people.”