The pace of change in HR is unprecedented—largely thanks to the influence of technology. At World Wide Fulfillment by Amazon, which outsources order fulfillment to the online retail giant, Drew Howell is navigating change with eyes wide open—and a lot of data.

As global HR leader at WWF BA and North America Selling Business Programs, Howell, an HR's Rising Star for 2025, is credited with helping roll out a large-scale gen AI integration project. Known as Transforming Through Gen AI, the effort involved 14 pilot projects designed to empower employees to leverage gen AI for efficiency gains. Among the impacts, one software team sped up development by up to 40%, while a Java migration that previously would have taken 50 days was completed in just hours.

Read more about this Rising Star: Creating people-centric, tech-powered HR at Amazon