Can Kindness Help Your Bottom Line?

Kindness is at the heart of PwC's workplace-wellness campaign.
By: | January 28, 2019 • 2 min read
Cropped image of businessman's hands covering paper team on wooden table

Just be nice—the simple mantra we were all told countless times as children is taking center stage at one company.

PwC’s Random Acts of Kindness campaign encourages employees and members of the communities it serves to share good deeds they’ve accomplished in an effort to spread good will and, ideally, lead to a more well workforce. The initiative is part of the company’s Be Well, Work Well program, which launched in 2017 with a holistic approach to workplace wellness.


“It’s all about everyday behaviors and habits focused on fueling our four dimensions of energy—physical, emotional, mental, spiritual,” says Anne Donovan, PwC U.S. people innovation leader. “This isn’t about working less—it’s about spending the time at work differently, so you can be your best at work, at home and beyond.”

The effort includes a “habit bank,” an online portal through which employees can select behaviors that promote wellbeing and track their progress. They also have access to wellbeing podcasts and blogs and a guided meditation app. An Energy Audit tool enables employees to track their investment in the identified workplace-wellness dimensions.

This fiscal year, PwC started a firmwide campaign for each dimension, with Random Acts of Kindness focused on the emotional angle.

“Even small acts of kindness can improve your mood and boost endorphin levels,” Donovan says. “Being kind to others is just a small way of paying it forward.”