Lorrie Lykins, VP of research at the Institute for Corporate Productivity (i4cp), a global human capital research organization, is a recognized thought leader with deep expertise in organizational culture, employee experience, talent strategy, employer branding, crisis communications and DEI. Her career spans decades of research, writing and speaking at the intersection of business and people strategy. Before joining i4cp, she was a research analyst and editor at the Human Resource Institute (HRI) and an investigative journalist and columnist for the Tampa Bay Times. Her insights have been featured in <i>Fortune, The New York Times</i> and <i>The Wall Street Journal</i>, among other publications, and she is a contributor to several books.