Wired to Become: The Neuroscience of Purpose

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Date & Time: Wednesday, May 25, 2022 2:00 pm ET


Britt Andreatta, MA, PhD

Sponsored by:


The Great Resignation was born out of a confluence of factors. The threat of the pandemic, plus long hours to contemplate what matters, along with ongoing burnout created a global-wide values-clarification experience. People are focusing on their sense of purpose and what they want from their workplaces. It continues to drive significant changes across every sector.

Purpose is the driving force that gives our lives meaning. Humans are wired for purpose and in fact, recent discoveries in neuroscience offer a fascinating look into what motivates us to become our best selves. The ability to align purpose is what distinguishes the most effective leaders from the rest, and purpose is at the heart of engagement, productivity, and retention. It’s no wonder that organizations that know how to harness the power of purpose thrive and excel while their peers falter or fail.

In this session, Dr. Britt Andreatta will share her research on the brain science of purpose and how it impacts people, organizations, and industries. You’ll learn how you can leverage purpose to create a better work environment, more engaged employees, more effective leaders, and a positive culture that attracts and retains top talent. You’ll leave with tips and strategies for weaving purpose into a wide range of learning and talent programs, all of which will contribute to your organization’s success.

In this session, you will:

  • Explore the growing trend of employees wanting more purpose and meaning at work
  • Learn the brain science of purpose and why it fuels human motivation around the world
  • Discover how purpose can enhance engagement, productivity, leadership and retention
  • Identify ways to intentionally leverage the power of purpose to increase your organization’s success

Replay here!