iCIMS: Video Studio

The HR Technology Conference and Human Resource Executive®’s Top HR Products contest spotlights the most innovative new solutions on the market that are helping business leaders meet the ever-evolving HR needs of their organizations.

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This year, experts chose 13 winners across a variety of HR functions. All of the winners will be recognized at a ceremony on Sept. 28 during the HR Technology Conference in Las Vegas later this month.

Click here for more information and to register for the HR Tech Conference.

Here’s a look at one of the Top HR Products of 2021: iCIMS: Video Studio

What it is: Transform the talent experience by showcasing your authentic employee brand through employee-generated videos that transform culture from a buzzword into a competitive advantage on your career sites, in job descriptions, in recruiting marketing campaigns and in direct communication throughout the hiring and onboarding experience. iCIMS Video Studio enables HR and talent teams to produce custom-branded video content in 100-plus languages–without the cost of a production studio–with intuitive, professional editing, integrated social publishing, custom templates and real-time analytics dashboards.

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Why we like it: When iCIMS noticed the rise in video consumption online and the need for employee storytelling, the idea for Video Studio came together at a moment when much of the world was stuck at home–watching hours of authentic, even unpolished video. Enter the new solution, which provides an easy interface to allow anyone to record, edit and upload video for a variety of uses. Talent teams can use it to request video from employees for use on job descriptions or elsewhere in the recruiting process. (Potential hires typically trust employees more than the company, research shows.) This tool provides a scalable way for employees to quickly use, edit and push video out on a variety of platforms–in-house sites, career sites, social platforms, even email templates.

Find the full list of winners here.