Today, LinkedIn isn't enough. In 2020, refocus efforts on marketing to create an irresistible employer brand that engages with more job candidates. This can be accomplished in the following ways:

Revitalizing career sites. One of the ways to improve recruitment marketing is by revitalizing your career website, which is shown to have the highest percentage of hires. However, a recent report from Talemetry showed that many Fortune 500 companies lack career-site maturity. In fact, around 40% of Fortune 500 rely on their ATS only or link jobs to their ATS job-search results and descriptions. By making major improvements to a career site, employers will be able to unlock new opportunities to engage with more high-quality candidates.
Fine-tune sourcing. Many companies are overspending on job boards and staffing agencies. These channels account for nearly half of sourcing spend but yield only 35% of your applicants. Combat this by rethinking that spend and strategy. Fortunately, there are many technologies that allow recruiting teams to fine-tune sourcing efforts based on which job-site locations are driving the largest pool of applicants. As a result, recruiters can surpass goals while being more cost-effective.
Social recruiting. If social media isn't part of your recruitment-marketing plan, 2020 is the perfect year to incorporate it. Today, more than 73% of people age 18-34 have found jobs via social channels, and 21% of job seekers reported finding their "dream job" through social channels. In addition to helping recruit top talent, it's a more affordable option and also tells a story about how your company is treating its employees.

Implement Conversational Recruiting

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How to prepare your recruiting team for 2020

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