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You may not know this, but as a benefits professional, a big part of your job is marketing. But it only takes a little marketing know-how and a few basics to get employees informed, interested, and engaged in their benefits.

There are important things to consider when crafting benefits communications, and Jill Freeman, veteran benefits communications specialist, is here to help. In this webinar, you'll learn:

• How to overcome obstacles to good benefits comms, including compliance language and dull content (it doesn't have to be!)
• Why branding, good storytelling and other essential elements are a must
• How to tailor your content to the employee user experience
• What makes great benefits communications, through examples