While no generation is entirely homogeneous, some clear distinctions can be made among these demographic groups. For example:

The silent generation makes up the smallest portion of the workforce at around 2%. Still, those employees who have continued to work past the traditional retirement age are focused on remaining healthy and productive at work and managing chronic conditions. They are particularly interested in gentle fitness and mobility classes and nutrition education.
As large numbers of Baby Boomers near retirement, these employees are more likely to prioritize healthcare, preventative health education and finance-related benefits such as retirement planning.
Generation X prioritizes family support, with employees in this age group caring for an average of 2.2 children. These employees are also dealing with the stress of being the "sandwich generation," with many caring for children and aging parents simultaneously. Convenient, time-efficient fitness solutions help Gen X employees maintain health even with demanding schedules between work and family life.
Millennial employees are interested in low-cost healthcare, flexible schedules and remote work opportunities. With burnout an increasing risk due to continuously shifting responsibilities like career, debt repayment and parenting, millennials value resources empowering preventative self-care and mental health and resilience training.
Generation Z employees are the most likely to seek out a job for its benefits and want employers to meet their work-related needs, including behavioral health support and personal and career development. As the youngest and least-established group in the workforce, they also tend to struggle in a remote environment because they don't have the same mentorship opportunities they would have while working in person.

Five keys to multi-generational wellbeing support

Employers have an opportunity to support their diverse workforce through thoughtful implementation of wellbeing benefits. By offering flexible options, companies allow all demographic groups to find benefits that address their needs. This will enable employees to make personalized selections tailored to their individual life and career stages. Here are five ways to transform a workplace wellbeing initiative to encourage adoption and long-term engagement across diverse workforces.

Instant Insights /

Benefits flexibility: Why it's a must-have for a 5-generation workforce

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