New Survey Finds Recruiters Are Getting Creative

Recruiters are adjusting to the tight labor market, a survey finds.
By: | November 8, 2018 • 4 min read
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The current U.S. unemployment rate isn’t at zero, but it’s getting darned close (it was 3.7 percent for Oct., a near-record low). Given that most people who need a job already have one, what are recruiters doing these days to find and connect with the talent their organizations need? Jobvite’s 2018 Recruiter Nation survey, which queried 850 hiring professionals, sheds some light.

First of all, recruiters aren’t expecting things to get any easier in the near term: 74 percent of survey respondents believe hiring will become more competitive in the next 12 months. As for their most-important success metric, 31 percent of recruiters prioritize quality of hire, while 23 percent cite retention rate, 21 percent chose time-to-hire and a mere 7 percent cite cost.

Building an Employer Brand

These days, it’s all about building a strong employer brand, and companies are pouring resources into this category to help their organizations stand out. Where are those investments going? Respondents prioritize social media (47 percent), followed by company career site (21 percent) and advertising (12 percent). LinkedIn was the most-used channel for recruitment efforts (77 percent), followed by Facebook at 63 percent. Instagram is gaining traction among recruiters, however, with 25 percent (double the number from last year’s survey) using it for recruiting. Perhaps not surprisingly, Instagram is especially popular with millennial recruiters (35 percent) and among those working at technology companies (63 percent), the Jobvite survey found.

The survey also finds that recruiters are very much aware of the Glassdoor effect: 75 percent say company reviews on that site are at least somewhat important to the hiring process. More than a third (38 percent) actually encourage candidates to leave Glassdoor reviews, while 33 percent have received negative reviews based on interactions that occurred during the recruiting process.


Texting is an ever-bigger factor in recruiting, with 43 percent of survey respondents having reached out to candidates or applicants via text; of that number, 88 percent reported positive feedback from the job seeker and only 4 percent got negative feedback.

Poor Behavior No Longer a Disqualifier?

One notable finding suggests that if a candidate lacks politeness or good conversational skills, then he or she is in luck these days: Recruiters are substantially less choosy than they were a year ago about candidates’ personal behavior and personality during interviews. The survey found that for recruiters, the need for candidates to demonstrate enthusiasm and good conversational skills decreased by 20 percent compared to 2017. Recruiters are also less likely to subtract points for rude behavior: Only 69 percent would consider a candidate being rude to the receptionist or other support staff as a disqualifier, compared to 86 percent last year (maybe it’s time for receptionists to start job hopping!). As for candidates who check their phones during an interview (perhaps for a text from another recruiter?), a mere 55 percent of recruiters would consider that as a disqualifying behavior, compared to 71 percent in 2017.