Employee wellness comes in more than one dimension, all of which have risen to the forefront of HR leaders’ priority list this year. During the pandemic, BrightPlan, which offers an employer-sponsored financial wellness solution, saw a nearly fivefold increase in annual recurring revenue, customer pipeline and number of customers.
According to Marthin De Beer, BrightPlan’s founder and CEO, 2020 “put the focus back where it should be†•on benefits that really matter to employees.” He explains that, based on a BrightPlan survey, today’s workers rank financial wellness, in fact, as more important than healthcare benefits, and they are seeking solutions to address soaring financial stress.
“Growth in 2020 and continued momentum into 2021 reinforces that today’s remote and flexible work environments demand new types of benefits options,” he says. “We’re filling that gap.”
BrightPlan offers Total Financial Wellness Solution, a comprehensive personal finance solution for all employees that is real-time, personalized and integrated with employer benefits. The platform provides users with both digital and human financial planning and coaching assistance, enabling employees to consume financial education, create a personalized financial plan, invest for the future, and track and manage all of their finances in one unified location. It also helps users better understand the investing process and plan for their futures through automated investing, 401(k) investment advice, target date goal investing and investment analysis.
“BrightPlan’s focus in 2021 will be on continuing to partner with employers to support their employees’ financial wellbeing, advancing equity with their DE&I efforts and empowering companies to attract, retain and engage top talent,” De Beer says.