Why Every Business Needs to Focus on Wellness

Learn how benefits programs can be tailored to meet the needs of employees.
By: | November 19, 2018
Topics: Webinars

Date and time: Tuesday, December 11, 2018 2:30 pm ET

Panelist Info: Jennifer Benz, founder and CEO of Benz Communications
David Shadovitz, Editor of Human Resource Executive®

Sponsored by:

Fitbit Health Solutions


Engaging your employees on wellness is a top priority ¬and challenge. It’s fast becoming as important to the employer as it is to the employees it targets. And more than ever, it requires using more sophisticated marketing strategies and tactics each year. With so much competition for attention, this is no easy feat to overcome––but it’s absolutely possible.

Through our research and work with large employers, we’ve identified 10 key components of effective benefits communication. Launched last spring, this framework is integral to getting results and has already been used by hundreds of companies.

In this webinar, we’ll take a deep dive into the value of having a top-flight benefits communication game plan. We will demonstrate what taking a “marketing approach” means for benefits––and how your team can apply simple strategies to improve results. You will leave with a roadmap for making simple changes to reduce barriers and improve your bottom-line results.

Key takeaways:

  • How to lay the groundwork for an effective communication strategy for wellness
  • Learn how programs across the benefits spectrum, from leave to health to financial, can be tailored to meet the needs of employees
  • Ways to maximize your communication budget and leverage vendor partners

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