Which Countries are the Best at Attracting Talent?

A new study of 63 countries uncovers which ones are best able to attract and retain skilled workers.
By: | November 20, 2018 • 3 min read
attracting talent
Cities connected with lines on a blue globe.

Switzerland once again clinched the top spot in a global survey on fostering and attracting talent, in a top 10 list that includes Canada but not the United States.

The country retained its title for the fifth consecutive year on the World Talent Ranking report published by IMD Business School, a result of its strong emphasis on skills training and education. Denmark and Norway were ranked second and third respectively in the poll, which was dominated by European countries.


The United States didn’t crack the top 10, but it did climb four places to rank 12th. The U.K. slid two spots to 23. Canada was the only non-European country to feature among the top 10.

The IMD World Talent Ranking is based on countries’ performance in three main categories: investment and development, appeal and readiness. The three categories assess how countries perform in a wide range of areas. These include education, apprenticeships, workplace training, language skills, cost of living, quality of life, remuneration and tax rates.