HR: It’s About Quality, Not Quantity

HR and recruiting needs to become a competitive differentiator, shifting focus from containing costs to adding value.
By: | December 1, 2017 • 3 min read
competitive differences

Most organizations are structured along the following lines: On one side you have the competitive differentiators — sales and marketing, product development, customer service. And on the other, you have compliance and cost containment — finance, legal and HR. The competitive-differentiator side tends to get the lion’s share of funding and attention — and that’s the side HR and recruiting needs to be on, said Recruiting Trends & Talent Tech Conference Co-chair Elaine Orler.

“Talent is the only real competitive differentiator,” said Orler, who spoke during a session at the conference on future trends in talent technology. “That’s how we win.”

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Too often, HR must scrape and beg for the money for implementing the tools, systems and resources to make talent acquisition faster and more effective, she said. It needs to reorient its mindset away from cost-containment to value-added, and have the confidence — and the data — to successfully present this argument to the C-suite so it can get the resources it needs.

“We need to have those straightforward conversations — that if we only have 30 days to find a candidate, we’re only going to come up with C-players,” she said. “We need to advocate for 40 days, and 20 percent more salary, for example, to fill that position with an A-player.”

Orler, who’s worked as a recruiter and technology consultant for 20 years and is now senior vice president for professional services at Talent Sonar, also discussed her predictions for what we can expect to see in talent acquisition during the next year and beyond. One trend will be “total talent management,” she said, in which organizations will need to take into account the growing number of non-employees who fill critical talent roles. HR needs to take ownership for the contractors, gig workers and temps who fill these jobs and help them develop their careers and skills, even though they’re not full-time employees, she said.

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